Martech

Anything related to marketing technology.
07
Jun

Beyond Data-Driven: Why Your Analytics Might Be Lying to You

8 min read
22
Feb

Take Your First Steps in Marketing Mix Modeling Using Google's Meridian Python Library

10 min read
08
Dec

Attribution Detectives - Cracking the Code of Marketing Attribution

6 min read
22
Sep

Unlocking The Power of Content Categorization in GA4 with Ghost CMS

11 min read
20
Sep

How I Set Up Google Analytics 4 (GA4) and Google Tag Manager (GTM) on My Blog: A Step-by-Step Guide

6 min read